Growing Wine Marketplace Traffic 10x Through Strategic SEO

SEO optimization case study for a premium wine marketplace, showcasing significant growth in organic traffic and user engagement.

10.8x
Traffic Growth

Increase in daily visitors over 12 months

700+
Content Pages

New optimized product pages created

980%
Visibility Increase

Growth in search engine presence

ViWine Case Study Video Preview

Project Overview

ViWine is our internal project. We work on it when our resources allow. So, we understand that even better results could have been achieved. The speed of developing internal functionality is also very slow. We prioritize the quality of service. SEO, on the other hand, is given a secondary role.

Competitor Analysis

In the highly competitive U.S. digital alcohol market, understanding the landscape of key players is crucial for strategic positioning. This market is characterized by a mix of large-scale retailers and niche platforms, each employing unique strategies to capture consumer interest.

Drizly: Dominates with its vast network and quick delivery model

Wine.com: Known for its extensive wine selection and robust marketing

Total Wine & More: Offers a wide range of products with a strong online presence

Vivino: Popular for its wine app with user reviews and ratings

Minibar Delivery: Focuses on local delivery services with a user-friendly platform

Our Approach

At ViWine.ru, we've optimized our search functionality by categorizing wines using a comprehensive core set of attributes. We combined elements like grape type, production country, color, sugar content, producer, and brand to create specific, searchable categories.

Client

Vi.Wine

Industry

E-commerce Marketplace

Period

Jan 2023 - Dec 2023

Services

Web Support

Copywriting

Link Building

Ecommerce SEO

What We Did

Comprehensive approach to improve website visibility and user experience

Technical Optimization

  • Improved site loading speed through image optimization and code minification
  • Fixed crawlability issues and structured data implementation
  • Enhanced mobile responsiveness and Core Web Vitals scores
  • Implemented XML sitemaps and proper URL structure

Content Strategy

  • Created detailed product descriptions using ChatGPT
  • Developed category pages with optimized meta information
  • Implemented content optimization for product titles
  • Added comprehensive wine information sections

Semantic Core Development

  • Built a structured semantic core based on wine attributes
  • Optimized for product-specific and category-level keywords
  • Implemented a hierarchical URL structure
  • Created landing pages for major wine categories

Search Optimization

  • Enhanced internal search functionality with filters
  • Optimized product categorization for better UX
  • Implemented search suggestions features
  • Added search result pages optimization

What was the result?

Search Rankings

Achieved rankings for over 700 targeted keywords, with 45% of them reaching top 10 positions in Google search results. This significant improvement in search visibility directly contributed to increased organic traffic.

Traffic Growth

Traffic Growth

Daily organic traffic increased from 53 to 574 visitors, representing a 10.8x growth in website visitors from search engines.

User engagement metrics showed significant improvement, with average session duration increasing to 8 minutes and pages per session growing to 4.5. The bounce rate decreased by 35%, indicating better content relevance and user experience.

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