Promoting Game Trailer Creators in the U.S. and Europe

Strategic marketing case study for an international visual effects agency, showcasing growth in multiple markets through comprehensive digital marketing.

41%
Organic Growth

Increase in Google organic traffic

7.4%
Conversion Rate

From targeted PPC campaigns

60%
Social Growth

Increase in social media followers

PlaySense Agency Case Study Preview

Project Overview

Our client PLAYSENSE AGENCY is an international visual effects and computer graphics agency that specializes in creating game trailers (Cinematic Trailers) for the foreign market. The company works with world-class names – World of Tanks, The Lord of the Rings, etc., and makes a considerable contribution to the development of the game industry.

Difficulties of the Project

Since the target audience of the client can include not only large companies but also indie developers, we needed to weed out students and novice programmers, far from an easy task. The copious amounts of visual content on the website attracted an incredibly diverse audience, so the advertising campaigns had to describe the services with pinpoint accuracy.

The project faced several key challenges:

  • International market focus (USA, Europe, Canada, South America, SEA)
  • Absence of key queries in TOP Google rankings
  • Technical website issues and lack of structure
  • Need for precise audience targeting

Our Approach

We developed a three-pronged approach to achieve the client's goals:

  • SEO promotion focused on technical optimization and content strategy
  • Contextual advertising with geographic targeting
  • Social media marketing with audience segmentation

Client

PlaySense Agency

Industry

Gaming VFX

Period

Dec 2021 - Mar 2022

Services

SEO

Google Ads

Social Media Marketing

Implementation Strategy

Multi-channel approach to maximize market presence and lead generation

SEO Strategy

  • Developed semantic core for specialized terminology
  • Optimized site structure and technical performance
  • Implemented content strategy with expert writers
  • Enhanced site speed and mobile responsiveness

PPC Campaigns

  • Optimized existing ad campaigns for better ROI
  • Implemented manual bid management strategy
  • Targeted specific geographic regions
  • Refined keyword targeting and messaging

Social Marketing

  • Implemented retargeting campaigns
  • Segmented audience targeting
  • Created specialized content strategy
  • Managed campaign performance

Performance Monitoring

  • Implemented comprehensive tracking
  • Monitored campaign effectiveness
  • Optimized budget allocation
  • Generated detailed performance reports

Campaign Results

SEO Performance

SEO Results Graph

An increase in organic traffic from Google by 41%. Key queries were carefully selected and Title and Description were optimized, it was possible to increase clickability and as a consequence to raise the average CTR to 2.4%.

PPC Campaign Impact

PPC Campaign Results

We have received more than 95 thousand impressions during our work. What is interesting, the best CTR of 4 campaigns in geo was in the World (Asia, South America, etc.) – up to 10.19%. The conversion rate was 7.4%.

YouTube Performance

YouTube Campaign Results

During the month we have received more than 53.56 thousand impressions on YouTube, VTR was 52.6%.

Social Media Growth

Social Media Results

We have received more than 2.3 million impressions from all social networks, more than 12.5 thousand clicks and have increased the amount of subscribers by 60%.

Overall Impact

With the help of contextual and targeting ads we managed to attract quality leads to the website as well as increase the number of users from Google search. Our comprehensive approach delivered significant improvements across all marketing channels.

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