SEO Success Story: Wine Restaurant Hits 70% Revenue from Search
Revenue share from search engines
Keywords ranking in Google's top results
Of total site traffic from search engines

About the Project
My Big Love is a wine restaurant with an exquisite signature menu and an offering of more than 1,000 wines from the Old and New World, which could be selected through an online display. In addition to great food, they created a unique interior, the furniture for which was purchased at auctions around the world.
The site had many technical errors, not unique or optimized content, which caused the site to rank poorly in search engines, no traffic from search engines, and as a result, no sales.
Tasks and solution
The challenge was to increase sales of alcoholic beverages through organic traffic.
Competitor and target audience analysis
The market of alcoholic beverages is very vast, so first it was necessary to determine the target audience of our product and equal competitors, as it would not be efficient to compete with various supermarkets.
Client
MyBigLove Wine Restaurant
Industry
Period
Services
Implementation Strategy
Step by step SEO implementation
Semantic Core Development
Based on the analysis of competitors, we formed a semantic core of fifteen hundred requests with a total frequency of over 230 000. This included elite alcoholic beverages from various regions with an average receipt of 1,000 rubles per bottle.

Technical Optimization
We carried out SEO-analysis and found technical mistakes, duplicate pages, problems with meta tags uniqueness and lack of content on pages.
Content Optimization
We wrote SEO texts with keywords for search results and embedded them on category pages, regions and products. For high-frequency categories we wrote full texts with all keywords and their variations.
Commercial Factors
We've developed category filters for convenient product search. We detailed product cards and created specifications for sharing and one-click shopping features.

What was the result?
Search Rankings

Expanded over 170 queries to the top 10, 60 of which are in the top 5, and improved the average visibility position in search.
Traffic Growth

Increased traffic from search engines to 65% of total traffic to the site.
Increased monthly revenue share from search engines by 20%. In January 2021, revenue from search was about 50% of the total, we hit the 70% monthly mark in the fall of that year.
Key Achievements
Queries in Top 10
Google Results
Traffic Share
from Search
Monthly Revenue
from Search
Ready to Grow Your Business?
Fill out the form below and we'll get back to you within 24 hours with a custom SEO strategy for your business