SEO Success Story: Wine Restaurant Hits 70% Revenue from Search
Strategic SEO case study showing how we increased monthly revenue share from search to 70% for a premium wine restaurant through comprehensive optimization.
Revenue share from search engines
Keywords ranking in Google's top results
Of total site traffic from search engines
About the Project
My Big Love is a wine restaurant with an exquisite signature menu and an offering of more than 1,000 wines from the Old and New World, which could be selected through an online display. In addition to great food, they created a unique interior, the furniture for which was purchased at auctions around the world.
The site had many technical errors, not unique or optimized content, which caused the site to rank poorly in search engines, no traffic from search engines, and as a result, no sales.
Tasks and Solution
The challenge was to increase sales of alcoholic beverages through organic traffic. We needed to optimize the technical foundation, create unique content, and develop a comprehensive SEO strategy focused on the wine and restaurant industry.
Competitor and Target Audience Analysis
The market of alcoholic beverages is very vast, so first it was necessary to determine the target audience of our product and equal competitors, as it would not be efficient to compete with various supermarkets. We focused on premium wine customers and restaurant visitors looking for exclusive dining experiences.
Client
MyBigLove Wine Restaurant
Industry
Period
Services
Implementation Strategy
Step by step SEO implementation process
Semantic Core Development
Based on the analysis of competitors, we formed a semantic core of fifteen hundred requests with a total frequency of over 230,000. This included elite alcoholic beverages from various regions with an average receipt of 1,000 rubles per bottle.
Technical Optimization
- Carried out comprehensive SEO analysis
- Fixed technical mistakes and duplicate pages
- Resolved meta tags uniqueness problems
- Added missing content on pages
Content Optimization
- Wrote SEO texts with targeted keywords
- Embedded content on category and product pages
- Created full texts for high-frequency categories
- Optimized all keyword variations
Commercial Factors
We've developed category filters for convenient product search. We detailed product cards and created specifications for sharing and one-click shopping features.
What was the result?
Search Rankings
Expanded over 170 queries to the top 10, 60 of which are in the top 5, and improved the average visibility position in search results. This dramatic improvement in rankings directly translated to increased organic traffic and revenue.
Traffic Growth
Increased traffic from search engines to 65% of total traffic to the site. The organic traffic growth was consistent and sustainable, showing the long-term value of our SEO strategy.
Revenue Impact
Increased monthly revenue share from search engines by 20%. In January 2021, revenue from search was about 50% of the total, we hit the 70% monthly mark in the fall of that year. This represents a fundamental shift in the business model toward sustainable organic growth.
Key Achievements
Queries in Top 10
Google Results
Traffic Share
from Search
Monthly Revenue
from Search
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